I am a freelance writer, journalist, arts publicist and media professional based in Adelaide, South Australia, with more than 10 years experience working in the media.
With more than 10 years' experience in journalism, publicity and strategic communications and expertise in web and digital media I am able to gain a unique advantage for clients across a diverse range of areas.
With my expert knowledge and extensive contacts in journalism, entertainment and the arts I can help your company achieve its media goals, from writing press releases, staging media events and creating totally click-worthy social content to devising an entire public relations campaign.
Click here to see some of my clients and previous public relations and media work, or contact me to find out how I can help you.
"Petra is the ‘golden goose’ who lays golden eggs each and every time! She is charming, super talented and witty, she has enormous experience, skill, is IT savvy and an excellent writer and proof reader. She has an extensive network of industry peers in journalism, entertainment and the arts and is a passionate advocate for the arts. Feast Festival’s 2014 editorial, media coverage and visibility far exceeded our expectations under Petra’s expert hand. It was a pleasure to work with her, I can’t recommend her highly enough." - Catherine Fitzgerald, 2014 Feast Festival Artistic Director
"I would immediately recommend Petra as an excellent arts and culture publicist – highly skilled, experienced and knowledgeable in devising, managing and implementing consumer campaigns that deliver on brief and budget, every time. Petra is incredibly creative, passionate, energetic and above all, highly competent - our company always lands enviable coverage across so many different media outlets. It’s also a great pleasure to work with such a friendly and talented person on a regular basis." - Adam Rossetto, Marketing and Corporate Relations Manager, Windmill Theatre