Windmill is a multi award-winning Adelaide-based national theatre company producing shows exclusively for children and young adults.

The company has won scores of awards including four national Helpmann Awards, a Sydney Theatre Award, two Business SA Export Awards, two SA Ruby Awards for Best Work and the 2012 Sidney Myer Performing Arts Award for Excellence – the first such awarded to a youth theatre company in Australia.

I have managed publicity for Windmill since November 2013, and since then have generated media opportunities for most of their top productions including Pinocchio, which staged a sell-out season in New York, and Trilogy, which premiered to rave reviews at the 2014 Adelaide Festival.

Click here to view Windmill's website.

The Book of Loco (August 2015)

Alirio Zavarce's award-winning play had premiered to much media acclaim at the 2013 Adelaide Fringe and toured extensively since then, so I focused on the show's central premise - that of the September 11 World Trade Centre terrorist attacks - and Windmill's revamp for teenagers to generate new interest.

Articles about "The Book of Loco" appeared in The Advertiser, Sunday Mail, InDaily, SA Life, The Adelaide Review, Scenestr, SA Weekend and Messenger Newspapers, and the show was featured on Channel Seven News and Channel Nine's "Banter with Ollie Geale".

Bear With Me (June/July 2015)

A sweet musical show about teddies and the children who love them needed a "beary" special campaign to reach parents in the busy school holiday season.

Major media coverage included a cover story in the Sunday Mail's "Sunday" magazine on South Australian celebrities and their childhood teddy bears, an interview with the show's creator in kids' Sunday liftout CHILL, a special teddy bear's picnic photo shoot in The Advertiser and a ticket and accommodation package giveaway for regional listeners of ABC Radio North/West and South/East.

Trilogy (February 2014)

Windmill's "Trilogy" of plays at the 2014 Adelaide Festival called for an inventive and unique cross-media campaign that would appeal to teenagers and cut through the masses of other Festival-related media.

Focusing on four different characters featured in the plays, from a Star Wars inspired stormtrooper to a 1970s hipster girl, I wrote and developed a series of four quirky YouTube videos designed for teens to share on social media and staged a #SelfieWithAStormtrooper stunt in Rundle Mall, in which passers by could win tickets and other prizes by sharing their selfies on social media. The stormtrooper also made live appearances on Nova breakfast with Lewis and Lowe and Fresh FM.

Articles about Windmill's "Trilogy" were featured in The Advertiser, Sunday Mail, InDaily, SA Life, Rip It Up, Messenger Newspapers and nationally in The Guardian, Daily Review and the Qantas inflight magazine, as well as on ABC 891 Adelaide, ABC Radio National, Mix 102.3, Nova, Fresh FM and Radio Adelaide and in an episode of Channel 10's "Totally Wild".

"I would immediately recommend Petra as an excellent arts and culture publicist – highly skilled, experienced and knowledgeable in devising, managing and implementing consumer campaigns that deliver on brief and budget, every time. Petra is incredibly creative, passionate, energetic and above all, highly competent - our company always lands enviable coverage across so many different media outlets. It’s also a great pleasure to work with such a friendly and talented person on a regular basis."

- Adam Rossetto, Marketing and Corporate Relations Manager, Windmill Theatre