IN 2015 Duy Huynh was just another guy selling vacuum cleaners at Harvey Norman, wondering what to do with his design degree and love of photography and food.

Two and a half years and one very successful Instagram account later, the Melbourne-born, Adelaide-raised 30-year-old is in hot demand by restaurants, bars, the media and major brands the world over for his camera skills and social media following.

Just don't call him an “influencer”.